Why top talent in seed breeding isn’t applying for your jobs (and how to attract them)

Hiring in the seed breeding industry can be challenging. It's not always as simple as posting a job advert and waiting for applications to roll in. In fact, many of the top talent in the field, the specialists, innovators, and experienced breeders, aren’t actively looking for new opportunities. They're busy excelling in their current roles and often aren't scrolling through job boards in search of their next move.

So, how can you attract these passive candidates and get them to consider your opportunities? Here are some strategies that can make a real difference.

Be visible

It's not enough to just post a job opening and hope for the best. To capture the attention of top talent, you need to ensure your company is visible and has a strong presence in the industry. This can be achieved through thought leadership, employer branding, and networking.

Rather than asking your employees to be active on social media, focus on building a strong employer brand through company-led content, industry events, and employee testimonials. When potential candidates see that your workplace values innovation, employee growth, and a positive culture, they’ll want to be part of it.

Partner with a recruitment specialist

Most top talent isn’t actively job hunting, so how do you engage with them? The answer lies in partnering with a recruitment specialist or industry expert. These professionals have the knowledge and networks to find, approach, and engage passive candidates on your behalf.

A good recruitment partner will take the time to understand your company, culture, and specific needs, and will proactively seek out candidates who align with your values and objectives. This tailored, hands-on approach ensures that candidates feel valued and respected, creating a stronger connection to your company.

Sell the opportunity, not just the job

Top talent is looking for more than just a salary. They want to work for a company that offers growth, innovation, and purpose. Instead of focusing only on the specifics of the job description, highlight what makes your company special. Showcase your company’s vision, the potential for career development, and the impact that candidates can make.

A job posting that emphasises innovation, career growth, and long-term purpose will be far more appealing than one that simply lists responsibilities and benefits. When candidates see how their work will make a difference, they’re more likely to be intrigued and motivated to explore the opportunity.

The reality is, the best talent often isn’t actively applying for jobs. They’re busy doing the work they love, and they need to be approached in a way that resonates with them. By building a strong employer brand, working with a recruitment specialist, and focusing on what makes your opportunity unique, you can attract the top talent in seed breeding and ensure your company stands out in a competitive market.

Attracting top talent isn’t just about posting job adverts—it’s about approaching the right people in the right way. With the right strategies, you can build a team that drives your company’s success for years to come.